BRANDING INTAKE FORM — Company Name Client Name First Name Last Name Email * Website Instagram Pinterest Facebook Industry Year Founded Brief Description of Your Company Mission Statement Vision Statement Core Values Unique Selling Proposition What is the primary product or service you offer? Current Brand Name (if different from the company name) What does your brand name mean? Describe your current brand identity (logo, colors, typography, etc.) Why did you choose your current branding? What do you like and dislike about your current branding? Are there any specific elements you want to retain or change? How do you want your brand to be perceived by your audience? What emotions or feelings do you want your brand to evoke? Do you have a brand tagline or slogan? If yes, what is it? List three adjectives that best describe your brand: Who is your primary target audience? What are their demographics (age, gender, location, income, education, etc.)? What are their psychographics (lifestyle, values, interests, etc.)? What problems or needs does your target audience have? How does your product/service solve their problems or meet their needs? Are there any secondary audiences you wish to target? What is the biggest challenge your audience faces in your industry? Who are your main competitors? (Please list 3-5) What do you admire about your competitors' branding? What differentiates your brand from your competitors? Are there any brands outside your industry that you admire? If so, why? What are your short-term branding goals (6-12 months)? What are your long-term branding goals (1-5 years)? How do you define success for your brand? What metrics will you use to measure branding success? Are there any specific milestones or deadlines you are aiming for? Do you have a budget allocated for branding? If yes, what is it? How does branding fit into your overall marketing strategy? What is the key message you want to convey to your audience? How do you currently communicate with your audience (e.g., social media, email, in-store, etc.)? Do you have a brand voice (e.g., formal, friendly, authoritative)? What tone and style do you want your brand to have? Are there any key phrases or words you want associated with your brand? Do you have any preferences for your brand's color palette? Are there specific fonts or typography styles you prefer? What kind of imagery or visual style do you want your brand to have? Are there any design elements or motifs you want to include? Are there any design elements you want to avoid? Describe your current customer journey (from awareness to purchase): What are the key touch points for your customers? How do you ensure a positive customer experience? What feedback do you receive from customers about your brand? Are there any challenges in the customer experience you would like to address? Is there anything else you would like to share about your brand or business? Thank you for taking the time to fill this out, we will be in touch. studio@alohafridaycreative.com contact / support —
